How We Doubled Conversions for an American Car Dealership Using Meta’s AIA Campaigns

What is an AIA Campaign?

Meta’s Automotive Inventory Ads (AIA) are similar to the Catalog Sales campaigns used in e-commerce, but tailored for the auto industry. Unlike standard Facebook campaigns, AIA campaigns are highly automated. Meta’s algorithm dynamically matches inventory to potential buyers based on behavior, interests, and engagement signals.

Even placement and budget allocation can be automated, which is why we recommend allowing the algorithm to optimize performance, rather than manually adjusting audience or placements.

Our Approach: Turning Automation Into Performance

Our client, a dealership struggling to sell American car brands, achieved outstanding results with AIA campaigns. Here’s how:

1. Structured Inventory Setup

We created a clean product feed following Meta’s guidelines, including:

• High-quality photos
• Accurate vehicle details
• VIN numbers
• Up-to-date pricing

We collaborated with the dealership’s marketing team to ensure every Vehicle Detail Page (VDP) was fully optimized with titles, descriptions, and other critical data.

2. Advanced Event Tracking

We implemented proper tracking via Meta Pixel to capture key user interactions on the VDPs. For example, if a user viewed a 2026 Jeep Compass, the algorithm would later retarget that user with the exact vehicle—or similar ones like other Compass models—maximizing relevance and engagement.

3. Creative Testing

Once we saw strong results from AIA campaigns, we ran A/B tests comparing static creatives versus video content. As expected, video content performed significantly better, cutting the cost per lead and doubling the website conversions.

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Pro Tips for AIA Campaign Success

• Inventory Matters: Only create additional ad sets for specific models when you have enough stock on your website. For example, if you have only 3 Dodge Hornets but over 30 RAM 1500s, it’s smarter to focus on RAMs—customers prefer seeing more options.
• Support Low-Stock Models Differently: For models with limited inventory (e.g., Dodge Hornet), boost visibility using email marketing, social media, or organic content campaigns rather than paid ads.
• Trust the Algorithm: Don’t over-optimize manually. Let the algorithm handle audience targeting and placements—it’s designed to find the right people at the right time.

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Results

By trusting automation and optimizing the campaign setup, we achieved:

Improved engagement and visibility for key models

2x increase in website leads

Lower cost per conversion